The challenge
Bring two audiences into one clear experience: buyers searching current Metro Detroit listings and real-estate agents evaluating the brokerage.
The approach
The site gives property search, agent discovery and recruitment distinct paths while keeping the luxury visual language consistent. Live listings, office information, team profiles and a focused application flow make the site useful beyond its marketing pages.
The outcome
A responsive brokerage platform that presents active listings, introduces the team and supports agent recruiting across Golden Key Group's Michigan offices.