Scripts Apparel

Three ranges that do not naturally share a shop. Christian streetwear sells on the drop and on how it looks worn; a youth line is bought by a parent, not the wearer; and Ella Love Jewelry is a different purchase again, closer to a gift than to apparel. Put them in one store badly and each one makes the others harder to shop.

The brand also gives away five percent of every purchase, which is the kind of claim that quietly becomes wallpaper if it is filed on an About page. It had to sit where it could not be missed without turning the storefront into a fundraiser.

One shop holding three ranges that do not usually sit together: clothing, a youth line, and Ella Love Jewelry. The navigation keeps them apart without splitting the store — hoodies, tees, bottoms and accessories under one, a separate youth path, jewelry standing on its own — so a parent buying for a teenager and someone buying a piece for themselves are not walked through each other's aisles.

The giving is stated in the announcement bar, above everything else: five percent of every purchase supports women in need through Gianna House. Not a page you have to go looking for. Around the catalogue sit the things a clothing brand is judged on — customer reviews with the products, a journal, shoppers wearing the pieces, and a first-order offer that catches an email before a first-time visitor leaves.

It runs on Shopify, but on a theme built for it rather than bought from the theme store, so the gold-on-black identity holds all the way to the checkout. Reviews come through Judge.me and email through Klaviyo, both dressed to match rather than left in their default skins.

The store runs 54 products across 25 collections, and the collections are what keep the three ranges apart: clothing splits by garment, jewelry by piece, and youth has its own path, with best-sellers, men's, women's and gift sets cutting across them for anyone browsing rather than hunting.

The giving sits in the announcement bar on every page — five percent of every purchase to Gianna House — with the full explanation one tap away rather than buried. Alongside the catalogue there is a 25-post journal, so the brand has somewhere to say why it exists that is not a product description.