The challenge
Design an early-learning experience simple enough for children ages one to four, without ads, distracting menus or dependence on an internet connection.
The approach
Large picture-led controls pair real recorded sounds with spoken names. Dedicated sections cover animals, familiar objects, the alphabet and counting to twenty, with an optional Colors & Shapes pack behind a grown-ups gate. A Play All mode supports hands-free listening, and Who Says That?, a gentle listening game, runs on every tab.
The outcome
A private, offline-capable learning app for iPhone and iPad with no advertising and a grown-ups gate protecting the one optional purchase.